If you are not using Postcards as a way to market your business then you are missing out on a very effective Marketing Strategy!
By getting involved in Postcard Marketing you are entering a multi-billion dollar direct mail and direct marketing industry.
The benchmark for success in direct mail and Postcards in particular is the percentage of responses that turn into income as a result of a given direct mail Postcard campaign!
The key to understanding the psychology of Postcard success is this… You have a 10 second window of opportunity to get someone to respond. Postcards are a “direct response” marketing venue. The goal is to generate direct, immediate response. The person looking at your Postcard will give you 10 seconds. Your goal is to give them all they need in that 10 second window to cause them to either go to your website or call you on the phone.
If your marketing a home business type program, just give them your 800 sizzle line message or a website. Personally I prefer to use the 800 sizzle message to pre-sell or get them excited to take the next step, such as visit my website or attend a webinar.
The national response rate for direct mail Postcard marketing is 1% to 2% of buyers. Now that might not sound like much but, at 1% your making great money… at 2% your going to create some serious cash flow!
So go ahead and get started today and earn your share of this multi-billion dollar industry!
To help you get started I am including a 21 page Postcard Marketing Manual that gives you all the ins & outs on how to create and implement an effective Postcard Marketing strategy! Please accept this very valuable manual as a gift from me to you!
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