Press releases are a great way to get more traffic and generate a large amount of leads, in most cases for FREE.
The best part about press releases is that they are very easy to do and you can benefit from them for a long period of time.
There are a couple of ways press releases can help you get traffic
The first way you can get traffic from one press release is from natural search engine listings.
What that means is that you write your press release with certain keywords and the search engines will list that press release on the search rankings, many times in the top ten for those keywords.
The second way is actually getting traffic from the submission services themselves.
If you have good content in your press release, and you are using certain keywords, the submission service will list your release on their site for others to read, search for, and use for their own promotions, giving you tons of exposure.
So what is a press release…
A press release is basically an announcement or explanation of a product or service.
Usually they are anywhere from two paragraphs to 1 1/2 pages long containing the link to your site at the bottom.
There are 5 steps to creating a press release
STEP 1. First you need a title for your release. The title serves two purposes:
1: The goal of your title is to capture the readers attention and qualify them as a targeted prospect for your message. You don’t want just anyone to read your release, you want to speak directly to your target market.
2: You want it to contain the keywords you want to be indexed by google and the other search engines.
STEP 2. Create a summary.
The second part of a press release is the summary which is usually 2 – 4 sentences long. The summary should be relevant and expand on the title.
STEP 3.The third part of your release is the body which can be anywhere from two paragraphs to a full page in length.
The goal of the body is to give people just enough information about your product or service without getting into too much detail, so the only way for them to learn more is go to your site.
STEP 4. Creating your call to action.
At the end of your body, you need to have a call to action which will send them to your capture page. This is where you give them website address to your site.
NOTE: You want to use a tracking link for your website address so you can tell how much traffic your press release generated for you. Most autoresponder companies come with tracking link capabilities, or you can use hypertracker.com.
STEP 5. Submitting your release.
Most press release services are free but they do have paid options also. sometimes it’s a good idea to try both and see which produces better results.
Here are some great press release submission services:
(free-press-release.com) (1888pressrelease.com)
(24-7pressrelease.com) ( prleap.com) ( prweb.com)
For more FREE information on how you can make your business profitable, just drop your name and E Mail in the box on the right.
13. April 2010 at 1:21 am
I enjoyed reading this post on press releases. It has some great information in it. I plan on writing one myself.
13. April 2010 at 3:13 am
Hey Joe- great info! PRs are a great way to get traffic and you’re right- TEST TEST TEST!
Keep up the awesome work! Cheers!
Erica
26. April 2010 at 3:28 am
Thanks for the great info!
26. April 2010 at 8:48 pm
Great post! thanks for the valuable information.
28. April 2010 at 6:14 am
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2. May 2010 at 7:05 am
Thanks for these great tips on Press Releases Joseph.
One of the marketing strategies often over looked.
5. May 2010 at 4:29 pm
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12. May 2010 at 6:49 pm
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13. May 2010 at 2:43 pm
I think that is an interesting point, it made me think a bit. Thanks for sparking my thinking cap. Sometimes I get so much in a rut that I just feel like a record.
13. May 2010 at 3:03 pm
Aw, this was a really quality post. In theory I’d like to write like this too – taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get something done.
16. May 2010 at 2:48 pm
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19. May 2010 at 6:55 am
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19. May 2010 at 1:37 pm
Hi Ricki, I see you visited my Blog, all you have to do is click on the RSS feed button on the top right side of my site. It is a small orange button. Thanks for visiting my site! Joseph McDevitt
Joseph McDevitt
Online Business & Marketing Mentor
678-472-1014
http://josephmcdevitt.com
josephmcdevitt1@gmail.com
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19. May 2010 at 9:05 am
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19. May 2010 at 12:03 pm
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20. May 2010 at 8:02 am
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24. May 2010 at 5:44 am
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26. May 2010 at 10:05 am
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2. June 2010 at 5:53 pm
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3. June 2010 at 3:51 am
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3. June 2010 at 4:32 am
You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!
3. June 2010 at 10:46 am
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
4. June 2010 at 4:42 pm
Thanks for some great thoughts there. I am kind of new to online , so I printed this off to put in my file, any better way to go about keeping track of it then printing?
8. June 2010 at 6:32 pm
I totally go along you! I have often felt that way but nobody really would like to take it as seriously as we do apparently. Excellent blog anyway, I am going to have to stop by more frequently.
12. June 2010 at 2:02 am
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16. June 2010 at 7:10 am
I like your writing style, and I’m hoping for more stories like this one.
26. June 2010 at 3:57 am
Well, I don’t know if that’s going to work for me, but definitely worked for you!
Excellent post!
Twitter: dreamspublicity
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6. July 2010 at 6:10 am
Hey Joe, I’m enjoying your blog quite a bit. Thanks for sharing the additional press release distribution websites I wasn’t aware of. That will prove very valuable to my business. Note: I personally don’t think “over a page” is good. I would leave it one page max. and I would emphasize on packing as many ATTENTION GETTERS in your “summary” as possible, because a lot of people will not read past the 2nd paragraph. After reading this, I have a feeling you might work with Mandee Widrick, God Bless Brother Curt
Curt Bizelli´s last blog ..Promoted Trending Twitter Topics – Did You Lose Some Power Over What is Trending in Social Media Who Calls the Last Shots
6. July 2010 at 1:36 pm
Hey Curt, Thanks for your comment! And no, I do not work with Mandee.