Are you wondering why you’re struggling in your Home business?
Have you ever noticed that some network marketers work hard and struggle to enroll reps into their business and other’s seem to barely break a sweat and they build massive downlines?
Why do you think that is? The difference is positioning or also know as posturing. It’s the way you position yourself in front of your prospects that will be the defining factor whether they join you or not.
What Is Positioning?
It’s a concept that’s easy to understand but yet very difficult for some to master. Positioning is how your prospects view you. It’s the category they put you in. It’s how they see you in relation to their needs… can they trust you to help them build their business.
Take Wal-Mart for example, they have positioned themselves as the low price leader and it works. Apple computers have positioned themselves with innovative tech gadgets and products that just work and charge twice as much as their competitors and it works for them.
How To Position Yourself
The first thing you have to understand is that people join people and not opportunities. Listen to me very carefully: They don’t care about your product, your company, or the comp plan. The only thing they care about is you.
You have to position yourself as a successful home business entrepreneur who is building a viable and profitable home based business.
Think about it… most network marketers lead with the comp plan and how the product sells itself and that it “just makes sense” to join. They come off as being desperate for you to join and the first thing that runs across your prospects mind is “if they are this desperate to have me join that only means I’m going to be in the same position.” Can you see why leading with your company’s benefits never works.
How to Enroll More Reps
The first thing you need to do is find out their wants, needs, and desires. Then you show them how you have a solution to their problem. Nobody cares about how much you know until they know how much you care!
Build a solid and genuine relationship with them and show that you can help them make their dreams a reality. Show them that you are a leader and that you are worth following.
Let them know you have a simple system in place and a great support system for them. Show them that if you were able to build a profitable business, they can too. If you’re just starting out you can use your upline leaders stories and leverage their leadership.
Don’t start by telling them you have the greatest opportunity on the internet with the most lucrative comp plan. Instead, find out who they are and what they need and then extend your hand and tell them you will help them and support them until they no longer need your support. Invest in them and they will invest in you.
All the best for success,